Maui County’s creative sector is shaped by its extraordinary natural environment, vibrant multicultural heritage, and the traditions of Native Hawaiian culture. These influences converge to foster a thriving network of artists, performers, storytellers, makers, and innovators—each contributing to the cultural and economic vitality of the islands.

Broadly defined, the creative industries include a wide range of activities: visual, literary, and performing arts; cultural heritage and preservation; film, media, and digital production; architecture and design; culinary arts; music and entertainment; and arts education. These industries not only offer diverse career paths but also support Maui Nui’s identity as a place of storytelling, innovation, and cultural exchange.

The creative economy plays a unique role in Maui County. It enhances quality of life for residents, creates income-generating opportunities for individuals and small businesses, strengthens cultural continuity, and enriches the visitor experience. Creativity also drives entrepreneurship and problem-solving, offering cross-sector solutions in everything from education to tourism to community healing.

The County of Maui recognizes this potential and has invested in a range of initiatives that celebrate and expand the creative sector. These include support for festivals and public art programs, grant funding for artists and organizations, and the development of a Hawaiian cultural center in Wailuku that will serve as a hub for cultural education and engagement.

From gallery openings to hula performances, design studios to multimedia production, Maui Nui’s creative energy is woven into the daily life of its people and places—and continues to evolve with each new generation of talent.