Healthcare and wellness has been Maui County’s fastest-growing economic driver since 1990. Employment in this sector has tripled over that period, and by 2022, healthcare and social assistance made up over 10% of all jobs in Maui Nui, according to the Hawaii Department of Labor & Industrial Relations.

As Maui's population has grown and aged, and in response to environmental and health challenges—including wildfires and the demands of a tourism economy—local leaders increasingly recognize the need to transform the healthcare system. Critical focus areas include expanding healthcare delivery capacity, workforce development, insurance access, and professional housing.

In addition, the county views wellness holistically. It encompasses indigenous health practices, cultural and preventative medicine, mental health, and alternative therapies—integral to community resilience and well-being.