Find resources right for you.
In the wake of the devastating events following August 2023, the small business community in West Maui has faced extraordinary challenges. The economic and human impact has been staggering: 961 businesses were lost, and 281 commercial or industrial structures were destroyed. The ripple effect has been deeply felt—visitor numbers have plummeted by 57.8%, and the market that once sustained local commerce has all but disappeared.
This loss has led to the elimination of 6,672 jobs and a $913.4 million decline in annual business revenue. For the people of Lahaina and beyond, these are not just numbers—they represent dreams deferred, families displaced, and livelihoods put on hold.
Local businesses, many of which were once anchors in their communities, now find themselves without the ease, security, and customer base they once relied upon. Yet, in the face of this adversity, they have shown remarkable resilience. Many have pivoted, finding creative ways to survive, often without access to adequate space or resources. Those who have relocated are holding on to hope and longing to return home—to replant themselves in the soil that first nurtured their success.
To restore the vibrant commercial life of West Maui, we must create and secure temporary commercial spaces and wraparound services that allow small businesses to operate, adapt, and thrive once more. The vision includes transforming key areas—such as the Safeway corridor toward Front Street—into hubs for commerce and community.
This initiative is not simply about buildings; it's about reinvigorating the entrepreneurial spirit of our island. It is a chance to play a pivotal role in supporting Maui’s small businesses and entrepreneurs, giving them the tools and space to rebuild what was lost and dream even bigger.
Our continued efforts will focus on supporting businesses that have pivoted, as well as those still seeking to re-establish themselves. Every decision and partnership will be made with care to align with County priorities for small business revitalization in West Maui, ensuring that the recovery is locally led, culturally respectful, and economically impactful.
Together, we can help Lahaina’s businesses rise again—stronger, more resilient, and rooted deeply in the spirit of aloha.
Short Term:
Mid-Term:
Maui Nui Strong is a program of the County of Maui Office of Economic Development that connects our residents, businesses, and visitors to useful information about Maui County, our diverse islands, and a variety of resources that help to promote thriving and vibrant communities.
